Friday, October 28, 2011

Earthquakes and Social Media .. what is the connection?

As we all remember, just six months ago the world was hit with the record-setting 8.9 magnitude earthquake that rocked Japan. This natural disaster immediately sent millions of people around the world to social media websites to spread news, share videos and donate to help victims of the quake.
 
Not surprisinly, the few hours after the disaster hit, Japan's mobile network was not working because of the high demand in calls that were being made. Luckily, many travellers were able to turn to Facebook and Twitter to try and connect with worried family members back home.
 
In an article I found from ABC, Dan Schallau, an American who has lived in Japan for nearly a decade, was driving in his car when the quake struck. While he and his wife were fine, he said that he was "overwhelmed" by e-mails from concerned friends and family in the U.S. Facebook allowed him to blast a friend-wide message to spread the news quickly.  He basically posted "Thank you for your concern. I'll get back to you," he said.
 
Another example is Nicholas Savino, an American law student who was landing in Japan during spring break at the moment the earthquake hit. When he stepped off the plane, he found the country's phone infrastructure largely in disarray. "I've been using the Internet to speak exclusively. The phone networks have been down," Savino said, adding that he has relied primarily on e-mail and social networking to communicate. "Luckily, the hotel has Internet."
 
Google even set up a "Person Finder" web app to link victims with family. More than 7,000 records were entered on the site as of this afternoon. 

Before the earth even stopped shaking in Japan, plenty of people had the presence of mind to pull out video cameras and share the scenes around them with the world. I know we all don't want to relive this natural disaster, but I have to share this video to capture just how bad it was ..
 
 
Within that day, more than 9,000 earthquake-related videos and 7,000 tsunami-related videos were uploaded to YouTube.
 
On Twitter, hashtags such as #prayforjapan, Fukushima and Sundai rose to the top of the site's "trending topics" index as people spread news and images of the quake. Even Tokyo Disneyland jumped to the top of the list, fueled in part by a photo posted on TwitPic showing crowds of Japanese tourists seated on the ground during the quake in the middle of the Disney theme park.
 
The best of all is that even the Aid organizations rushed to social media to leverage and promote fund collection. George Takei, a famous japanese-american actor, was tweeting non-stop trying to inspire people to donate to the Red Cross.
 
So to conculude .. the connection between the two is that even though the earthquake was devasting and we hope to never go through it again, without social media .. it could have been a LOT WORSE!

4 comments:

  1. Great post, Jennifer! I particularly appreciated the Youtube clip you included in amplify your point. There are many positive outcomes that have come out of using social media to update the world on what is currently happening. it is causing great impact and forcing to public to engage.

    ReplyDelete
  2. This is a great example of how social media is used in REAL world events. My brother was in Japan when the earthquake hit and it was a terrifying time. I spent my days on the internet following what was happening and trying to get him home with the minimal communication we had with him... I ended up coming across an image that someone snapped that was later posted on a Japanese site referencing Canadian students being stranded in Japan... In that image I could SEE my brother and KNOW he was safe and sound. It was incredible. Someone casually snapped a photo with a camera phone, which made it's way into the hands of a journalist who posted it online and shared it through social media. I still can't believe I ever managed to see my brother stranded in Japan from my laptop here in Toronto... Social media gave me and my family the comfort and communication we needed!

    ReplyDelete
  3. Social media has become a mainstream tool to assist after major disasters. There's a Globe and Mail article (here: http://goo.gl/wQX8e) that speaks to the fact that social media is not as prevalent in Turkey as Japan. However, after the recent earthquake there, citizens took to social media to eventually "convince" major companies to provide donations.

    ReplyDelete
  4. I'm really glad to have found your blog. If you have a chance, please visit/follow my fashion blog. Your supports will mean a lot to me! Thank you so much in advance! Have a great day!!!

    ReplyDelete